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⸺ WHITE GOODS & CONSUMER DURABLES
Market Research for India's White Goods and Consumer Durables Brands
White goods market research in India covers dealers, retail chains, online platforms, builders and households, each deciding on different grounds. BPMBC understands who decides, what they compare and where demand is moving.
17+
YEARS CONDUCTING RESEARCH
35+
INDUSTRIES RESEARCHED
90%
CLIENTS RETURN FOR ANNUAL SURVEYS
Pan-India
MULTISITE RESEARCH CAPABILITY
​⸺ THE QUESTIONS
​What decision-makers need to know
01
How large is demand?
02
Who influences the purchase?
How large is demand by product category, price band and region?
Who influences the purchase: the household, the dealer, the retailer, the interior designer or the builder?
03
How do buyers see your brand?
04
Where is demand growing?
How do buyers see your brand, service and pricing against competitors?
Where is demand growing, and where is it moving next?
⸺ SECTOR EXPERIENCE
From appliance to furniture: some prominent consumer research conducted by BPMBC
This is only a sample of our work. Over the years we have researched a long list of products and sectors, and yours may well be among them. Call us to find out.
Endusers
The people behind every purchase decision
WHO WE TALK TO
Dealers & Retail Chains
E-commerce and modern trade buyers
Interior designers and builders
Service technicians
CASE STUDY
Mystery Customer Survey for Home Appliances
The challenge
An appliance manufacturer wanted to see how its brand was actually presented and sold at dealers and showrooms, from the customer's point of view.
Our approach
A mystery customer survey, with trained interviewers visiting outlets as ordinary buyers and recording the sales experience.
What the client received
A structured view of dealer selling practice and customer experience across outlets.
Client details withheld under confidentiality.
Also for your organisation
Supplier & Partner Satisfaction
How your vendors, dealers and service partners rate working with you.
Workforce Engagement
What your people say about morale, retention and productivity.
How your workforce experiences safety, from leadership commitment to reporting.