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⸺ ABOUT BPMBC MARKETING RESEARCH INDIA
India's Trusted B2B Strategy Partner for Industrial Markets Since 2009
BPMBC is an independent industrial market research firm based in Pune, with 17+ years of field experience across 35+ Indian industries and expertise in circular economy and sustainability — trusted by some of India's most respected organisations.
17+
35+
90+
100K+
YEARS OF
EXPERIENCE
INDUSTRIES RESEARCHED
CLIENT RETENTION RATE
INTERVIEWS COMPLETED
⸺ THE CHALLENGE
Built on a Belief That
Better Data Makes
Better Decisions.
BPMBC Marketing Research was founded in Pune in 2009 with a clear-eyed view of a gap in the Indian B2B market: industrial and manufacturing organisations were making strategic decisions — on expansion, pricing, supplier relationships, and customer experience — without the independent, ground-level research intelligence that such decisions deserve.
The founders' background in both academic research methodology and Indian industrial marketsgave BPMBC a distinctive starting point — rigorous in method, practical in output. Every engagement is designed not just to generate data, but to generate insight that a board can act on.
Over 17 years, we have grown from a Pune-focused consultancy to a pan-India B2B research practicewith field researchers across the country, clients in 35+ industries, and a research methodology refined across 500+ completed studies. Our repeat engagement rate of 85% tells us that clients find what we do genuinely useful — not just impressive on paper.
We remain headquartered in Pune — at the heart of India's industrial corridor — because proximity to India's manufacturing and engineering base is not incidental to what we do. It is fundamental to it.
⸺ the bpmbc difference
Six Principles That Have
Defined Our Practice Since Day One.
Not values on a wall. Operating principles — built into every methodology, every questionnaire, every field brief, and every client conversation.
1
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Field-First Research
Every insight we produce is built from direct interaction with the people who matter — customers, employees, suppliers, and operators. We do not synthesise secondary reports. We go to the ground.
2
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Complete Independence
As an independent research firm, we have no commercial interest in any particular finding. Our value to clients depends entirely on our objectivity — and we protect it without exception.
3
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Deep B2B Expertise
17 years exclusively in B2B and industrial markets. We understand procurement decision cycles, supply chain dynamics, and industrial customer relationships at a depth that generalist researchers simply cannot match.
4
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Validated Methodology
Structured questionnaires, rigorous sampling design, and statistical analysis — every step documented, every result defensible. Our methods are built to withstand board-level and investor scrutiny.
5
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Actionable Outputs
Every BPMBC deliverable includes a prioritised action roadmap. Insight without a path to action has no commercial value — and we design our research backwards from the decisions it needs to inform.
6
🇮🇳
Pan-India Capability
Trained field researchers across India — from metro corporate corridors to Tier 2 and Tier 3 industrial locations, multi-language capability, and genuine shopfloor access. Geography is never a constraint.
⸺ leadership
The People Behind
Every Study We Conduct.
Academic rigor and applied market intelligence — our leadership team brings both, built over 17+ years of B2B research across India's most demanding sectors.
Kaustubh Pingale
Founder & CEO
RESEARCH LEADERSHIP & STRATEGY
Founded BPMBC in 2009 with a vision to bring world-class B2B research methodology to Indian industry. Pursuing a doctorate specialising in circular economy and Marketing — giving BPMBC unique depth in sustainability and ESG research. Has personally led or overseen every significant study in the practice's 17-year history.
Ajit Mehta
General Manager - Projects
RESEARCH LEADERSHIP & STRATEGY
35+ years at Larsen & Toubro in senior roles across Controls & Automation. Project experience spans Cement, Water, Pharmaceuticals, Automobiles, Power, Steel, and Defence. Specialist in PLCs, SCADA, and AC/DC drives. Associated with BPMBC for 17+ years, contributing engineering expertise to Projects and Business Development.
Rudram Pingale
Marketing and Sales
MARKETING LEADERSHIP & STRATEGY
A graduate of BITS Pilani, Rudram brings strong analytical and strategic foundations to his role as Head of Marketing & Sales at BPMBC. He leads client engagement, business development, and market outreach — translating research capabilities into commercial opportunities across India's B2B industrial sector.
Eighteen Years of
Building Something Worth Trusting.
⸺ OUR JOURNEY
Key milestones in the BPMBC story — from a Pune-based startup to India's trusted B2B research partner.
2009
BPMBC founded in Pune. First client: an automotive Tier-1 supplier seeking independent customer satisfaction data
2013
Launched Demand Estimation and Market Sizing practice. First Benchmarking study for a chemicals manufacturer — comparing performance against 12 industry peers.
2019
Process Improvement and Performance Measurement Survey practices launched. Client base expanded to Defence, Aerospace, and Infrastructure sectors.
2024-25
First ESG and Circular Economy readiness assessments commissioned by listed industrial groups a BRSR requirements.
2010
Expanded to Employee Satisfaction and Supplier Satisfaction research. First pan-India multi-site study commissioned by an engineering conglomerate.
2016
Introduced the BPMBC Z Score — a proprietary customer satisfaction scoring framework calibrated to Indian B2B norms. Launched Safety Culture Survey practice.
2022
85% repeat client engagement rate. Pan-India presence confirmed with field researchers in 15+ states. Full ESG + sustainability research suite completed.
⸺ WHY CHOOSE BPMBC
35+ Industries.
One Research
Partner.
Our sector expertise spans India's full industrial landscape — from Automotive and Defence to Chemicals, Healthcare, and Infrastructure. Seventeen years of cross-industry fieldwork means we understand not just research methodology, but the specific dynamics of each sector we work in.
When a benchmark needs peer comparison, we know who the peers are. When a customer satisfaction study needs industry context, we have the norms. When a safety culture assessment needs a shopfloor approach, we have the language.
Automotive & Auto Components
Industrial Manufacturing
Industrial Manufacturing
Chemicals & Specialty Materials
Defence & Aerospace
Pharmaceutical & Healthcare
FMCG & Consumer Goods
Infrastructure & Construction
IT & Technology Services
Logistics & Supply Chain
Financial Services (B2B)
Energy & Utilities
Steel & Metals
Food Processing
Plastics & Rubber
Textiles & Apparel
Mining & Minerals
Ports & Logistics
Oil & Gas
Agricultural Inputs
Water & Sanitation
Free Consultation
30-minute conversation to understand your strategic question, context, and constraints. No pitch. No commitment.
01
Every Engagement Follows
the Same Rigorous Process.
Tailored Proposal
A bespoke research proposal — scope, methodology, sampling design, timeline, and investment. No templates.
05
From the first conversation to the boardroom presentation — a consistent, transparent, five-step methodology across every study we conduct.
⸺ how we work
Field Research
Independent interviews and surveys with the stakeholders that matter — across India, in any language required.
04
Analysis & Insight
Statistical analysis, driver identification, gap mapping, and benchmark comparison — the full analytical layer.
03
Report & Roadmap
Board-ready report, prioritised action roadmap, and optional leadership presentation — built to drive decisions.
02
Nine Specialist Studies.
Every Strategic Question Answered.
⸺ OUR research solutions
Each solution addresses a specific category of business decision — from understanding customer loyalty to sizing a new market, assessing safety culture, or proving ESG credentials.
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Customer & Channel Intelligence
Know what your customers truly think — and act before you lose business.
🔗
Supply Chain Perception
Build resilient supply chains by understanding how your vendors see you.
👥
Workforce Engagement
Surface disengagement and attrition risk before they show up in your data.
📈
Market Sizing & Demand Intelligence
Field-validated market sizing for expansion and investment decisions
🛡️
Safety Culture Assessment
Identify safety culture risk before an incident forces the question.
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Competitive Benchmarking
Know where you stand against industry peers — and what it takes to lead.
♻️
Circular Economy & ESG
Turn sustainability commitments into independently validated credentials.
⚙️
Operational Diagnostics
Find your biggest efficiency gains - and unlock them with evidence.
🎯
Stakeholder-Validated KPI Research
Build the measurement system your organisation deserves.
⸺ WHY CHOOSE BPMBC
Let's Talk About
Your Research Needs.
Whether you have a fully defined research brief or simply a strategic question — our team will listen, advise, and recommend the right approach. Every conversation starts with 30 minutes of honest listening. No commitment. No pitch.
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OUR OFFICE
MCCIA Building, Tilak Road
Pune 411 002, Maharashtra, India
📞
PHONE
+91 98607 88777 · +91 20 26998877
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OFFICE HOURS
Monday – Saturday · 9:00 AM – 6:00 PM IST
Ready to make your next strategic decision on evidence, not assumption?