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⸺ AUTOMOTIVE & AUTO COMPONENTS
Market Research for India's Automotive and Auto Component Makers
Automotive products in India are bought and specified by OEMs, Tier-1 suppliers, dealers, workshops, fleet owners and end users, each deciding on different grounds. BPMBC understands who decides, what they compare and where demand is moving.
17+
YEARS OF RESEARCH EXPERIENCE
35+
INDUSTRIES RESEARCHED
90%
CLIENTS RETURN FOR MORE RESEARCH
Pan-India
FIELD RESEARCH CAPABILITY
⸺ THE QUESTIONS
What decision-makers need to know
Good research starts with the decision in front of you. These are the questions our automotive & auto components clients most often bring to us.
? How large is demand by product, vehicle segment and region?
? How do OEMs, dealers and mechanics choose between suppliers and brands?
? How do your products and service compare with competitors on the same parameters?
? How is demand shifting by vehicle type and region?
OUR RESEARCH AUDIENCE
Who we talk to
→ OEM purchase and quality heads
→ Paint shop and plant teams
→ Distributors and dealers
→ Mechanics and workshops
→ Fleet operators
⸺ SECTOR EXPERIENCE
From sealants to tractors: some prominent automotive research conducted by BPMBC
This is only a sample of our work. Over the years we have researched a long list of products and sectors, and yours may well be among them. Call us to find out.
⸺ HOW BPMBC HELPS
Automotive market research built for you
Four ways our automotive market research helps auto component companies decide with evidence.
​Brief & Scope
Define the decision the research must support, the product scope and the stakeholder groups to hear from.
​Research Design
Design role-specific questionnaires and discussion guides for each stakeholder group.
A Structured 5-Step Methodology
01
​Every survey is custom-designed for your industry, stakeholder profile, and strategic objectives.
Interviews and surveys with buyers, influencers, channel partners and users across India.
​Field Research
⸺ OUR APPROACH
05
​Analysis
Analyse the evidence by segment, region and stakeholder group, and compare against competitors.
04
​Insights & Road Map
Clear findings and recommendations your team can act on, presented to your leadership.
03
02
⸺ CASE STUDIES
Selected research in this sector
AUTOMOTIVE & AUTO COMPONENTS
Automotive Paints Research Across All OEMs in India
Research Challenge
A paint manufacturer needed a complete view of how automotive OEMs across the country buy paint, which suppliers they use and what they look for.
Our Approach
Research covering automotive OEMs across India, with conversations with purchase, quality and paint shop teams, supported by desk research on the supplier landscape.
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OEM-wise view of paint buying and suppliers
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Buying criteria and supplier perception
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Competitive landscape for automotive paints
What We Delivered
Client details withheld under confidentiality.
Also for your organisation
Process Research
How work flows on the shopfloor, and where time is lost.
Workforce Engagement
What your people say about morale, retention and productivity.
How your workforce experiences safety, from leadership commitment to reporting.