17+
YEARS OF RESEARCH EXPERIENCE
35+
INDUSTRIES RESEARCHED
90%
CLIENTS RETURN FOR MORE RESEARCH
Pan-India
FIELD RESEARCH CAPABILITY
IoT Water Meters Market Research
Research Challenge
A metering manufacturer needed to understand what drives smart meter adoption among utilities and municipal buyers, how channels and installers perceive the category, and how the competitive landscape is shaped.
Our Approach
In-depth interviews with utility and municipal decision-makers, supplemented by channel partner and installer conversations and structured desk research on competing offerings.
What We Delivered
- Adoption driver framework for utility and municipal buyers
- Channel and installer perception summary
- Competitive landscape map
Utilities & Smart Metering
Automotive Paints Research Across Indian OEMs
Research Challenge
Build a view of how paint suppliers are perceived across OEM plants in India, covering quality and delivery expectations and the supplier's relative share of wallet.
Our Approach
Plant-level interviews with purchase, quality and paint shop stakeholders across all OEMs operating in India, using a structured supplier evaluation guide.
What We Delivered
- Supplier performance perception by OEM plant
- Quality and delivery expectation profile
- Share-of-wallet view
Automotive
Process Improvement for Warehouse Management Systems
Research Challenge
Identify operational pain points on the warehouse floor and the gaps in how the WMS is used and adopted day to day.
Our Approach
On-site observation and process walkthroughs combined with interviews of floor staff, supervisors and system users.
What We Delivered
- Floor-level pain point inventory
- WMS usage and adoption gap analysis
- Prioritised improvement areas
Logistics & Warehousing
Competitive Analysis for Industrial Boilers
Research Challenge
Understand how competitors are positioned, which criteria buyers use to decide, and how pricing and service are perceived in the market.
Our Approach
Interviews with industrial buyers, consultants and dealers, alongside a structured review of competitor offerings and service models.
What We Delivered
- Competitor positioning map
- Buyer decision criteria framework
- Pricing and service perception review
Industrial Equipment
Mystery Customer Survey for Appliances
Research Challenge
Audit the customer experience at retail and dealer points, assessing how consistently the sales process is followed and the quality of service offered.
Our Approach
Trained mystery shoppers visited retail and dealer outlets using a standardised scenario script and evaluation checklist.
What We Delivered
- Retail and dealer-point experience audit
- Sales-process consistency assessment
- Service quality scoring framework
Consumer Durables
Safety Culture Survey for a Chemical Manufacturer
Research Challenge
Assess how the workforce perceives safety, how leadership commitment is experienced, and how reporting culture and everyday behaviours operate on site.
Our Approach
A confidential workforce survey across levels and shifts, complemented by focus groups and leadership interviews.
What We Delivered
- Workforce safety perception profile
- Leadership commitment assessment
- Reporting culture and behaviour insights
Chemicals
Client details withheld under confidentiality.